A mascot design is a character (animal, object or person) designed to represent a collective, incorporated or not, with common identity and values. Good mascot design can help branding and promotions and will also give a good impression to the visitors and is also important for the branding. Thus Mascot is one of the marketing strategies that make your organization or brand appears to be unique among the other brands. Mascot design should reflect the personality of the brand it represents and most importantly, it should look attractive, eye-catching and memorable.
An illustration artist interprets your thoughts, turning it into drawing or painting. This often means incorporating the artistic look and feel to it. Illustrations are used in books, magazines, advertisements, comic books, cartooning, fashion design, storyboards and video games. There is no single way of illustrating, and there are many illustration styles categorized in different groups like photo-realistic, realistic, semi-realistic, conceptual, freehand digital, vector, children, comic or graphic novel, illustrative book cover, illustrative logo or branding.